Wednesday, February 15, 2012

Sustainability of terrestrial broadcasting in India

As far as terretrial radio broadcasting is concerned, it is gong to be mainstay. Certainly, it would be supplemented by satellite broadcasting, internet, telephone etc so that listeners have wide choice. For atleast next ten to fifteen years AIR intends to extend its reach through digital AM, AM and on alternate emerging platforms. Reception through satellite channels provides access in remote, hilly & inaccessible area's. In the field of ever changing technologies, it is better to review the stratergy periodically to fulfill the needs of people as public broadcaster.

(Shri.R.K.Jain, Engineer-in-chief, All India Radio in an interview to Devesh Kumar of BES, published in BES Expo 2012 Day 1 Bulletin)

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