January 09, 2009
Article from: Australian Associated Press
RADIO has once again proved itself to be the most resilient of the traditional media in tough economic times, recording steady advertising revenue in 2008, new figures show. This is despite a 7 per cent fall in ad revenue in radio's key market, Sydney. According to figures released by the industry body, Commercial Radio Australia (CRA), metropolitan commercial radio ad revenue fell by only 0.1 per cent in 2008, compared to 2007.
Article from: Australian Associated Press
RADIO has once again proved itself to be the most resilient of the traditional media in tough economic times, recording steady advertising revenue in 2008, new figures show. This is despite a 7 per cent fall in ad revenue in radio's key market, Sydney. According to figures released by the industry body, Commercial Radio Australia (CRA), metropolitan commercial radio ad revenue fell by only 0.1 per cent in 2008, compared to 2007.
Read the full story here :
http://www.theaustralian.news.com.au/story/0,25197,24891025-12377,00.html
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